What Every Fundraiser Can Do to Stop Falling Donor Retention Rates

Thursday, March 9, 2017

Join us on March 9 for our Annual Meetiing and an engaging Quarterly Luncheon!

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.

We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!

Learning Outcomes:

• Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
• Understand how to calculate your donor retention rate
• Learn new donor communications techniques in order to improve donor loyalty and retention

About the Presenter:

 Jay B. Love is CEO and Co-Founder of Bloomerang, which exclusively serves  the  nonprofit sector with cutting-edge technology tools built upon best practices for  fundraising and communications.

 He has served this sector for 33 years and is considered the most well-known  senior statesman whose advice is sought constantly.

 Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years,  which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth.

Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master.

He is a graduate of Butler University with a B.S. in Business Administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.

He is current Chairman of the AFP Ethics Committee. He was the Founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation and Founding Member of the AFP Business Member Council. He is still an active board member of Conner Prairie Interactive History Park, The Butler University Innovation Fund, The United Methodist Foundation of Indiana, TechPoint Foundation for Youth, and The Fundraising Effectiveness Project.