When

Wednesday March 29, 2017 from 9:30 AM to 11:00 AM EDT
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Where

Kent State University at Stark Conference Center 
6000 Frank Avenue NW
North Canton, OH 44720
 

 
Driving Directions 

Contact

Canton Regional SCORE 
Canton Regional SCORE Chapter 580 
330-244-3280 
cantonscore@gmail.com 

Karen Leonard 
Innovative Global Vision 
330-425-0922 x 112 
karen@igvinc.com 

 

Shorten Your Sales Cycle When You Automate Your Marketing 

March 29, 2017

  • 9:15 am - 9:30 am  - Sign in and networking
  • 9:30 am - 11:00 am - Shorten Your Sales Cycle When You Automate Your Marketing

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.

This seminar will help you:

  • Learn the difference between automated messages and autoresponder campaigns
  • Decide where autoresponders can help you do better marketing communications
  • Understand key actions that trigger emails to be sent
  • Identify what steps to take to design effective autoresponder campaigns
  • Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us! 

 About the presenter.

Karen Leonard the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a digital marketing and website design firm based in Northeast Ohio. With over 18 years' of experience in the IT field, Karen has a passion for helping small businesses grow. She works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits through their website and build deeper, more profitable relationships through the use of online marketing tools. Karen also hosts an online show, Tips for Turning Your Website into a Sales Genie.

 

Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops 

We speak on the hottest marketing topics and trends like:
  • Email Marketing
  • Social Media
You will enjoy our presentations and walk away with some actionable next steps.