Monday, February 27, 2017 from 7:00 PM to 8:30 PM

Online Advertising or Search Engine Optimization

How to be listed on the first page of Google, or other search engines, when people search for your type of business? What are sponsored search results? How important is search engine optimization (SEO) for your web site? If you decide to go with a pay-per-click campaign (PPC), should you set it up under a popular search engine (Google, Bing, Yahoo), or a social media site (Facebook, Twitter etc.)? What budget should you allocate to any one of those marketing techniques?

During this workshop we will compare online advertising versus SEO, and discuss best practices for both. At the end of the session you should have a good idea of which online marketing tool is best for your business. Ample time will be assigned to address specific questions.

Presenter: Norbert Barszczewski holds a graduate degree from Florida State University, where he worked for 8 years before moving to the Chicagoland area. He is a Florida State University Certified Webmaster.