Branding Your Business 
Biz Ed on Friday at Microsoft

Have you created value through your business brand? Do you have a solid brand position? At this hands-on workshop our branding expert will guide you through identifying your unique value proposition through an interactive presentation.

Join a branding expert for a hands-on workshop where you will join other business owners in exploring the foundational research and initial decision making required to create an effective brand image. In-class exercises will guide you through developing the definitions for three key brand personality/core value statements, as well as help you identify three key target customers for building your brand's target personas and three key competitors to analyze. This is the necessary foundational work to be done before you can identify your unique value proposition. Come to class ready to be interactive with fellow business owners, committed to solidifying your brand position, and open to enjoying the process of branding your business.  

Dawn helps businesses manage their brand voice for higher social media engagement and sales with targeted audiences. She excels in bringing congruency and clear marketing strategy to small businesses. As an authority on marketing with integrity, Dawn also works with marketers, entrepreneurs, and website developers to level up their content marketing skills and express their brand voice with intention.

Dawn Weathersbee
dawnweathersbee@gmail.com