Best Practices Bootcamp


Thursday, March 23, 2017 from 10:00 AM to 3:30 PM EDT
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Washtenaw Community College 
4800 E. Huron River Drive
Morris Lawrence Building / Room ML 103
Ann Arbor, MI 48105

Driving Directions 


Tamara Jaros 
Spark Your Leads 

Event Sponsors

SCORE Ann Arbor
The Entrepreneurship Center at WCC
Sowash Ventures 
Web World Advantage
Spark Your Leads 

SBDC Michigan

The Entrepreneurship Center   

Sowash Ventures Web World Advantage


Best Practices Bootcamp -
Email, Social & Google Drive

Google and Constant Contact are joining together to bring you this 3 part bootcamp to give you best practices for Email, Social Media and Google Drive.


10:00 am - Registration / Networking

10:30 am - Look Great in the Inbox ~ 7 Don'ts for Email Marketing  |  Tamara Jaros

This session will help you learn what common email design mistakes to avoid and what elements to include to maximize your emails for powerful impact!  Tamara will cover how first impressions matter – how are YOU doing with your emails?  This workshop will help you avoid common mistakes and maximize your emails for powerful impact!  

You’ll learn: Branding beyond the logo – Readability – Images – Sharability regarding your email marketing.  Join her for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate email marketing.

11:30 am - Break / Networking

12:00 pm - Lunch
Lunch is included with this bootcamp, you will select your sandwich choice on the registration form.  
Selection of a sandwich served with choice of fruit salad or pasta salad, potato chips, cookie or brownie, whole fruit, candy bar, condiments and choice of beverage. 

1:00 pm - Drive New Business with Social Media ~ Guide to Successful Social Media Marketing  |  Candy Jones-Guerin
You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. Let us help make social media easy.

2:00 pm - Break / Networking

2:15 pm - Collaborating with Customers and Staff using Google Drive  |  John Sowash

Take advantage of free Google tools to keep organized and connected with your staff and customers. We'll take a look at how you can use Google Drive, Forms, Sites, and Maps to create resources, and systems to run your business.

3:15 pm - Demo Slam
3:30 pm - Close

Presenter Bios:

Candy Jones-Guerin
Candy Jones-Guerin
studied abroad in International Marketing & Community Relations working with local governments and corporations in Germany, the Netherlands, Scandinavia and Portugal.  After returning home to Livingston County she began working as the Marketing & Community Relations Director at LACASA, a non-profit organization serving clients who have experienced domestic violence, sexual assault and child abuse. 

Candy is the owner of WebWorld Advantage, and specializes in new marketing techniques, social media, website design and education and email marketing.  She coaches businesses of all size on how to streamline online marketing efforts and improve company marketing culture. 

John Sowash

John Sowash
is an experienced educator, author, and serial entrepreneur. John speaks to educators around the country, inspiring them to use technology in creative ways.

You can connect with John via his blog ( or Twitter (@jrsowash).



Tam Headshot - Red Shirt

Tamara Jaros has always had a passion for educating others from working for an automotive supplier training new internal auditors for the ISO 9001 program to teaching esthetics to students who are working towards earning their esthetician’s license.

After obtaining her degree in Communications and Entrepreneurship, she decided it was time to take that leap of faith and opened a virtual assistant business in 2007.  10 years later, she is now sharing her knowledge of digital marketing with small business owners.

Tamara is the owner of Spark Your Leads, specializing in email marketing and educating other small business owners and non-profits.