Stanford Park Hotel
100 El Camino Real
Menlo Park, CA 94025
Click here to register online.
You may also call the hotel directly at 650.330.2782. Make sure to reference "ESPC" when reserving your room.
You must reserve your room by April 17 to get the room discount.
Spring ESPC meeting featuring great content, discussions, and networking!
Tentative AGENDA:
8:00-8:45 REGISTRATION AND BREAKFAST
8:45-9:00 WELCOME REMARKS
Reed Freeman
9:00-10:00: KEYNOTE #1:
The Future of Digital Advertising
Omar Tawakol; CEO, Workfit and Founder, BlueKai
10:00-11:00 KEYNOTE #2:
Current Cybersecurity Threats and Defenses and the Outlook for the Future of
Data Security Prevention and Response
Kevin Mandia, CEO and Board Director, FireEye
11:00-11:30 COFFEE BREAK
11:30-12:30 UPDATED! RECEIVER'S PANEL:
Moderator: James Koons
Paul Rock, AOL
Michael Wise, Microsoft
Sri Somanchi, Google
Severin Walker, Comcast
Elizabeth Zwicky, Yahoo! (pending)
12:30-1:30 LUNCH / DISCUSSION TOPICS
1. Career Growth
Moderator: James Koons
2. Deliverability
Moderators: Pradeep Mangalapalli, Heather Goff
Topics include:
- IP & domain warming guidance
- Impact on overall sender reputation and performance when a single brand
uses multiple ESPs/platforms to send email
- Permission, compliance
3. How can the ESPC provide greater value to your organization?
Moderators: Reed Freeman, Dennis Dayman
4. Open Forum
1:30-2:30 INTERNATIONAL DELIVERABILITY
Moderator: Eveyln Poon
NEW! Topic: Entering the China market and navigating receivers in China, such as
Tencent QQ, with information gathered from Evelyn's team in China and, if possible,
information from Tencent QQ.
2:30-3:00 PRIVACY AND DATA SECURITY IN THE TRUMP ADMINISTRATION AND IN THE
115TH CONGRESS
Moderator: Reed Freeman
3:00:-4:00 PRACTICAL STEPS ON PREPARING FOR COMPLIANCE WITH TH GDPR AND
THE ePRIVACY REGULATION
Moderators: Alex Krylov, Heather Goff
4:00-4:30 COFFEE BREAK
4:30-5:30 BLACKLISTS
Moderator: James Koons
Tom Shaw, SURBL
Richard Woodvine, Spamcop Deputy - NEW!
Other panelists pending
5:30-6:30 EMAIL VERIFICATION
Moderator: Dennis Dayman
Daniel Stevens; Kickbox
Austin Bliss; FreshAddress
Laura Adkins; Word to the Wise
Vince Cersosimo; Webbula
6:30-8:00 COCKTAIL RECEPTION AND HORS D'OEUVRES
IAPP CIPP/E training will be offered May 10 & 11. Contact Jim Campbell for more information about
special rates for ESPC members!
Updated: April 5, 2017