Developing a Marketing Plan

March 2nd - Marion Library

What is branding your business all about? Why does that buzzword spark such fear and misunderstanding to businesses large and small today? Branding is all about positioning your product and service in the mind of the consumer and turning strangers into customers. The marketing plan is central to the success of any business. Developing a marketing plan demands a comprehensive assessment of everything that is required to effectively and profitably connect the company, its products and services to customers.

Workshop summary: How do you structure your marketing plan and what direction should you go? Whether you have a new business or need a refresher, this marketing workshop will cover the important aspects of successfully marketing your business for growth. Register today.

What we'll cover:

What is branding and how do you position your business best?

Why branding isn’t advertising

The 4 Keys to Advertising Success

The forms of marketing and how to develop a marketing plan

The major causes of marketing failure

Success examples and how they can work for you

Actionable steps and tools you can use today to grow tomorrow

Not to be missed if you want to be successful. You get this right.....You Win.

A top-level overview, with action plansand ideas that you can use immediately. Each SCORE workshop is taught by an expert on the subject. Open to the existing or aspiring small business public....No-charge.

Save a Seat.....Click on Register button below !

Your Instructor: Greg Yokanovich

Greg Yokanovich is a partner in a local marketing agency based in North Liberty. His company provides full service marketing, creative and digital, to more than 60 clients in Iowa and beyond. His 25-years of marketing experience includes providing creative services, web and internet marketing, and media recommendations to both business-to-business and business-to-consumer clients. Today, he works directly with business owners and marketing executives to provide inbound marketing advice and services to help generate leads and monitor sales growth. From small business owner operator retail, to medium sized product and service companies, he helps navigate clients through the often confusing and overwhelming task of branding and advertising.