Wednesday, September 27, 2017 at 1:00 PM EDT
Friday, September 29, 2017 at 1:00 PM EDT

Add to Calendar 


Hyatt Regency Grand Cypress, Orlando, FL 
1 Grand Cypress Blvd
Orlando, FL 32836

Room block rate only applicable through Sept. 4, 2017. Click here for hotel reservations or Call 888-421-1442.

***Special Message... Rooms are limited and not guaranteed. Click here for a list of neighboring hotels within walking distance and/ or offer shuttle service to the conference hotel.

**Discounted self-parking rate of $6 per day (includes drive in guests, and guests staying at the hotel)

Driving Directions 


Leah Hastings, Executive Director 
Private Care Association 

2017 National Private Care Association Annual Conference- Attendee Registration 

The 2017 Private Care Association Annual Conference will be held September 27- 29, 2017 at the Hyatt Regency Grand Cypress in Orlando, Florida. Caregiver registries nationwide are strongly encouraged to attend the National Conference to become active, engaged, and energized participants in the industry! The conference is open to non-members, but attendees are encouraged to join the PCA. Wish to join the PCA? You can join by following the link here: JOIN PCA NOW!



Before August 4

After August 4

PCA Members



Additional Attendees (Member Only Discount)






Register Now!

 *All additional attendees (member only discount) 

CANCELLATION POLICY: A refund of your registration fee will be made minus a $75 processing fee if cancellation is received in writing no later than August 27, 2016. Alternates are encouraged to attend for a pre-registrant who is unable to attend. In compliance with the Americans with Disabilities Act, please contact our office if you need any special accommodations. A minimum of a seven day notice is required.


Wednesday, September 27
9:00 AM Exhibitor Setup
Check in at the box office for assignment
10:00 AM Registration Opens 
Check in at the box office  
10:00 AM- 12:00 PM Board of Directors Meeting
PCA Board & Interested Members
1:00 PM- 1:20 PM Opening Session
Amy Natt, PCA National President
1:20 PM- 2:20 PM Russell and Patrick Hollrah of Hollrah, LLC
Legislative Change; It's Happening!
2:20 PM- 2:40 PM BREAK Box Office Open
Exhibitor Time
2:40 PM- 3:40 PM Angelo Spinola of Littler Law Firm
Update on Legislative Climate and Case Findings
3:40 PM- 4:00 PM BREAK Box Office Open
Exhibitor Time
4:00 PM- 5:00 PM "A Lawyer's Perspective: What does Licensing, Bonding,  and Insurance really mean?"
 Mindy Kursban, Corporate Counsel, Family & Nursing Care
6:00 PM- 8:00 PM President's Reception
Sponsored by Equinox Business Solutions
Thursday, September 28
8:00 AM- 9:00 AM Welcome Breakfast
9:00 AM- 10:20 AM Creation of Power Partners: Two heads are better than! By calling upon synergistic business exponentially. Effective techniques to form strategic partnerships, how to create self-duplication, leveraging relations, Co-Marketing and Co-Sponsoring.
Steve Weiss, Hurricane Marketing
10:20 AM- 10:30 AM BREAK  Box Office Open
Exhibitor Time
10:30 AM- 12:00 PM Networking Done Right & Inquiry Management: Many people think networking events are a waste of time and that you can't really get business from them. However, if done the right way, networking event can be highly beneficial to the growth of your business. How to conduct yourself at networking events and capitalize on making new connections. Having a proper inquiry process is a vital part to every successful agency. Knowing how to answer the phone and handle the every type of caller makes a world of difference in growing your business. Who should handle the call, the five types of potential callers, how to properly prospect each caller, and the key information for a Client Intake Form.
Steve Weiss, Hurricane Marketing
12:00 PM- 1:00 PM Business Meeting Lunch: ELECTIONS- VOTES CAST DURING LUNCH

1:00 PM- 1:20 PM BREAK  Box Office Open
Exhibitor Time
1:20 PM- 2:20 PM Breakout Sessions
1 Effectively Working with Care Management Professionals to build Referrals.  Amy Natt, PCA National President & Joseph  Bensmihen 
2 How to Pay for Long Term Care: Medicaid & VA Benefits, and More… Heather Kirson, The Elder Law Center of Kirson & Fuller
3 Caregiver Centric Recruiting. Harry Whelchel, President, ChirpyHire
2:20 PM- 2:40 PM BREAK  Box Office Open
Exhibitor Time
2:40 PM- 3:40 PM Breakout Sessions
1 An Overview of Digital Marketing: In this session participants will learn about various digital platforms including websites, social media, display, as well as how each platform complements the other and exists as a greater part of an integrated marketing campaign. Specific topics will include: website optimization/SEO, SEM, social channel marketing strategy and conversion. F. Daryl Green, Agency Director of Compass Marketing & Consulting
2 Business Killers- 6 common mistakes that can destroy a business and compromise everyone involved. Keaney Financial Services Corp.
3 Common Independent Contractor Tax Issues and How it Impacts your Business. Colton Lawrence, Equinox Business Solutions
3:40 PM- 4:00 PM BREAK Box Office Open
Exhibitor Time
4:00 PM- 5:00 PM PCA Roundtable
PCA Panel Participant Question & Answer
5:00 PM- 5:15 PM Closing Remarks- Outgoing & Incoming President
Amy Natt, PCA National President
Friday, September 29
8:00 AM- 9:00 AM Continental Breakfast
9:00 AM-10:10 AM

The Research Says: Home Care Improves Family Member Well-Being

Dr. Jacquelyn Kung, cofounder of ClearCare, MBA from Harvard and gerontology PhD from Johns Hopkins
10:10 AM- 10:30 AM BREAK Box Office Open
Exhibitor Time
10:30 AM- 11:30 AM Top 5 Compliance Issues for Registries

Patrick Hollrah of Hollrah, LLC

10:30 AM- 12:00 PM PCA State Chapters: PCA FL Meeting-  Grace Walter, PCAFL President & PCA Board Member and guest speaker Dayle Mooney, Home Care Unit Manager at AHCA. Topics of discussion: 

Proposed changes to Emergency Management, Most common NR Deficiencies, CPR – acceptable providers, AHCA proposed rule changes