Storytelling for Business: The Boot Camp Series 

What do you say when they ask, “What do you do?” 
Tell your prospects how they will succeed with your help.

PLEASE NOTE: This is a creative, full-participation boot camp, similar to writing or acting boot camps. To get the most out of it, you must be an active-business owner ready to share your experience and receptive to the experiences of other participants. Here, “active business” means (1) you’ve worked with at least 1-2 paying clients; (2) you have a live website that can be accessed online during the session. Participation is limited to 15 attendees.

Learn to apply the classic storytelling formula to networking situations, to engage potential prospects’ interest and position yourself in their minds as a rescuer and problem-solver.

In a brainstorming session with your peers, analyze other participants’ sales pitches and share your immediate reactions from the standpoint of a prospective client.

A professional editor will facilitate the group discussion and help you craft the spontaneous feedback into conversational descriptions of your business designed to get attention. A sales and marketing expert will coach you in the art of a professional sales pitch.

At the end of this workshop, you will learn how to:

• Recount a classic story formula and your role in it
• Explain what you do/sell in one sentence, a short paragraph, and a full sales pitch
• Convince prospect that your product/service will enable them to prevail over adversity

Join us for a fun, dynamic interactive session and schedule a free meeting with a SCORE NYC business mentor at your earliest convenience.

Testimonials from former participants:

“Honing an effective pitch has been my major challenge. This workshop has targeted and pointed me in the right direction.” — Isaac Raz

“Outstanding. Great real-world practical advice. Great group dynamic. Excellent workshop.” — Christopher Phang

“Very direct. No nonsense. Lots of knowledge and experience. Big help to me.” — Chris Shapdick

“I enjoyed the format of the interactive workshop and the overall feedback was priceless for the participants. I'm glad I was part of it.” — Ivette Montes De Oca

Facilitators:  

Olga Gardner Galvin

Olga Gardner Galvin is a book editor with over 20 years of experience in publishing, and a principal with New Standards Publishing Group, a book production company that brings professional quality to discerning self-publishers. She specializes in developmental editing and structuring narratives for fiction and nonfiction. 

Robert Serabin

Robert Serabin is a sales and marketing professional with more than 30 years of experience in aerospace, industrial, and commercial markets. He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds an MBA from Baldwin Wallace College. A SCORE mentor since June 2014, he has worked at both large and small companies, including his own consulting company, and is the author of the book How to Conquer Your Fear of Selling and Close That Deal.

Workshop fee: Online registration $59. No walk-ins. Participation is limited to 15 attendees.

Register Now!