Design a Marketing Campaign to Rock Any Season

Have you been using online and traditional marketing tactics to grow your business but want to understand how to put it all together and take it to the next level? 

 You’ll learn: 

• How to create and fine tune your marketing plan to meet your objectives over next 30- 60 days 
• How to define your offer and design a plan to communicate it
• How to set up your own business or non profit campaign for implementation

No matter what your business or non profit is, developing great campaigns with a clear Call to Action (CTA) will get your customer's attention and help you grow!

Join us for this 'Hands On' workshop and walk out with a great marketing campaign to rock your next season.

Speaker:  Karen Durand is a Brand and Shopper Marketing Executive, retired with 32 years of experience which included, Senior Manager, Shopper Marketing Center of Excellence at Kimberly-Clark, Corp, Vice President Marketing, Specialty Foods Group, Inc.; Group Manager, Business Development at International Paper, Director of Marketing and Director of Corporate Communications and Investor Relations at Gibson Greetings and consultant for various CPG & B2B companies.  Her marketing background includes extensive website content and on line marketing expertise. 

Parking is free.  There is a $10.00 fee for registration and handouts.  Select PayPal payment option to pay with regular credit card or PayPal account.   

The workshop is open to all Keiser University students, faculty, and staff.  All students in Fort Myers and Lee and Hendry counties with a school ID and Veterans may attend free.  When registering students should simply enter the discount code STUDENT and Veterans should enter the discount code VETERAN.  A valid ID may be required at the door.

The Southwest Florida SCORE Chapter provides FREE Counseling and Low Cost Workshops to new and existing businesses in Fort Myers, Cape Coral, Bonita Springs, Lehigh Acres, Labelle and surrounding areas in Lee and Hendry Counties.  Visit us today at southwestflorida.score.org