Wednesday March 15, 2016 from 5:30 PM to 8:30 PM PDT
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Biltmore Hotel 
2151 Laurelwood Road
Santa Clara, CA 95054

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ASQSV Official Logo

Arrangements Chair 
American Society of Quality 

Praveen Gupta
Program Chair
ASQ Silicon Valley - Section 0613


American Society of Quality Dinner Forum 

Speaker Topic: "Communicating and Influencing Quality"

As quality professionals, we learn about quality tools, achieve certifications, and then what? We all go back to what we are used to do before learning new tools or methods, or developing a new procedure, or implementing a new or updated Quality Management System (QMS). Quality is still perceived of less value than we all contribute to our organizations. Why many of our proposed quality improvement related ideas get shot down for other priorities. ISO 9001 standards specify requirements for quality communication. This is a common problem we all face. Even worse, there isn’t any training or certification programs for communicating quality. What are some effective ways to communicate quality in an organization?

This month we will explore ways to communicate quality at all levels in an organization to achieve quality and business objectives. We have assembled a panel of working professionals, who have experienced in leading implementation of quality programs, policy, management systems, tools, processes and measurements. At the end of the panel, attendees will have their own ideas of communicating quality back at work necessary to identify opportunities, create a project, overcome resistance, influencing others to collaborate, and achieve your vision for quality improvement or implementing a quality process.

John Latimer is currently Senior Director, Worldwide Customer Quality Engineering with Xilinx Corporation.

Oralia Madero is the Quality Manager of Nexlogic Technologies, Inc. San Jose, CA. 


Stephen Choy is Sr. Quality Manager at Infinera. 



Praveen Gupta, Director of Quality, Stephen Gould, ASQ Fellow, and Author, Business Innovation in the 21st Century 




 Meeting agenda:

  • 5:00 - 5:30 - Check In & Registration
  • 5:30 - 6:10 - Networking
  • 6:15 - 6:55 - Dinner
  • 6:55 - 7:10 - Section Business: Section Chair,
  • 7:10 - 8:25 - Panel Discussion - Communicating and Influencing Quality   
  • 8:25 - 8:30 - Door Prize drawing

Registration- a three part process:1) having a meal? and 2) select meal if you are having one  3) pay for the meal via PayPal

  • Advance $35
  • Late/Walk-in $40
  • Unemployed $20
  • Presentation only and special guests $0

Note: Advance registration ends at midnight Monday, March 13th.

Cancellation Policy: no refunds will be available unless you notify us before Monday night at midnight.

The ASQ Silicon Valley Leadership Team hopes to see you all at our dinner meeting!

Douglas has many years of experience as a consultant, manager, and engineer in the computer and software industries . In addition to teaching, he provides organizational assessments, strategic quality planning, and test planning services. His recent technical work has focused on equivalence class analysis, test oracles, and advanced test automation architectures. He is a regular speaker at conferences worldwide, holds credentials for teaching Computer Science at the college level, and has taught management, technical, and quality assurance related university classes for several Universities on both coasts. He has been very active in the Section's activities; teaching classes, leading the Software TAG (SSQA), and he holds the distinction of being ASQ's SV Section Chair twice. He is also a founder, Lead instructor, and Past President of the Association for Software Testing (AST), an international professional society.