Tuesday, March 14, 2017 from 10:15 AM to 2:00 PM EDT
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Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016

Driving Directions 


SCORE NYC Workshop Committee 

Building and Maintaining Your Successful Web Presence 

SEO (Search Engine Optimization) WordPress, and Magento

Use the best digital tools to promote your business

Most small businesses today depend on their web presence to jump start and enhance their brand. There are many tools and techniques available to business owners that enable them to build their own website and implement an effective and flexible e-commerce.  

This workshop will provide an overview of some key resources, such as WordPress and e-commerce applications. It will summarize ways to enhance your chances to be found when a potential customer/client searches Google and other search engines.  It will cover a demonstration of WordPress, a publishing software application that helps you to construct your own website on line. 

The session will cover an overview of Magento and other e-commerce applications and will include an analysis of free vs. paid e-commerce applications, and branding/reputation management.

At the end of this workshop you will be able to:

  • List the criteria for selecting the appropriate web-building application for your business, including the pros and cons of paid vs. free
  • Discuss how to promote your own website based on your target audience and your industry
  • Describe ways to optimize search engine results to draw them to your website and on-line listings
  • Generate strategies to manage the perception of your brand and reputation on-line

Who should attend?
Small Business Owners who want to build, enhance or expand their presence online.


Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.


Juan Vides

Juan Vides is Founder and CEO of TECHACS Corporation, a marketing agency specializing in website design, search engine optimization (SEO), social media marketing, and online reputation management. His company has built well over 1000 websites.

Before founding TECHACS, Juan worked in the telecommunications field, where he interfaced with key computer technology industry players such as Mark Cuban and the Chairman of the FCC.

Juan is a real American success story:  he immigrated to the United States at the age of 4 from El Salvador and became a citizen at the age of 16. He earned his BS in Computer Programming and Systems Information at Farmingdale State University and an MBA in Business Management from Stony Brook University. 

He serves on the Boards of the Hicksville Chamber of Commerce, the American Heart Association and the Bethpage Credit Union.

Workshop Fees:
Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door).