Social Media Marketing Basics & Understanding your Target Market 

1.  Social Media Marketing Basics - The why, the what, and the how for your small business or nonprofit.

We’ll take a look at the 3 most popular social media networks – Facebook, LinkedIn and Twitter and discuss:

• What each network is about
• What to post
• How often to post
• The business benefit of using each social network

2. Understanding your Target Market - Understanding your target group is imperative for the business success. You must have a thorough knowledge of the target group demographics, behavior, attitude, life stage, lifestyle and other data to create the optimum marketing mix for generating awareness, interest, purchase and build brand loyalty.

• The presentation provides information on the fundamentals and an actual illustration for a business. 

ABOUT our Instructors

         

 

 

Stephanie Sokenis Director, Small Business Development at the Gwinnett Chamber of Commerce

Michael Jones is a visionary leader, serving in the capacity as VP, Director, and Business Unit Leader,  with extensive experience in traditional and social media marketing, internal and external branding, global strategy,  business development, and product go-to-market commercialization processes across B-2-B and B-2-C industries globally. BJPartrnersllc.com & Autuspartners.com.  Marketing Management Instructor at Gwinnett Technical College: Principals of Marketing and Branding Retail Buying Consumer Behavior Market Research Digital and Social Media Marketing Marketing Channels / Service Marketing Global  Marketing Integrated Marketing Communications