SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide. SCORE is a resource partner of the U.S. Small Business Administration (SBA).
SCORE is headquartered in Herndon, VA and Washington, DC and has over 300 chapters throughout the United States and its territories with 11,000 + volunteers nationwide. Both working and retired executives and business owners donate time and expertise as business counselors. Now celebrating its 53rd year, SCORE was founded in 1964.
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
We’ll show you how to make the most of the combination of email and social media for your business. When the session is done, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” Join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters. The strategies we’ll discuss are:
Know your objective(s) & Define your goals
Choosing your message
Writing your subject line
Selecting a call to action
Deciding where the call to action should go
And we'll review some real business examples as well.
This 2-Hour Seminar is supported by your $10 Registration Fee. Thank you.