Where
Rutgers SBDC100 Rockafeller Road
Room 3095
Park in the Green or Yellow Lots
Piscataway, NJ 08854
Driving Directions
2017 Spring Email and Social Marketing Workshop Series - Session 2 Use Email Marketing Like a Pro
This is part of a series of marketing workshops brought to you by Constant Contact Certified Experts Susana Fonticoba and Bonnie Kantor.
Susana Fonticoba is the owner of Right Click Advantage LLC in East Hanover, NJ.
Bonnie Kantor is the owner of Pressing Issues LLC, in Metuchen, NJ.
Susana Fonticoba – Use Email Marketing Like a Pro
Email marketing is proven to be the most targeted, trackable, and efficient tool for building and maintaining relationships in all types of business and organizations. Yes, it even surpasses Social Media in its ability to reach your audience.
The beauty of email marketing, done right, is that it has been highly effective, across industries, in attracting past customers, engaging current customers, and inviting prospective customers.
What can email marketing do for your business? Let’s learn how to master email marketing campaigns with a comprehensive look at winning strategies that lead to increased profits, revenue and engagement.
Bonnie Kantor – Live Demo with the New Easy Editor
New to Email Marketing? Watch how easy it is to create your email campaigns with the new Constant Contact editor. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including:
- Setting up your Constant Contact account
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking and interpreting your results
It's a relaxed, friendly educational session — bring your questions!
Payment of $10 for the double workshop is due by cash or check on the day of the class.