Where
Rutgers SBDC100 Rockafeller Road
Room 5110
Park in the Green or Yellow Lots
Piscataway, NJ 08854
Driving Directions
2017 Spring Email and Social Marketing Workshop Series - Session 3 Brand with Great Content and Desi
This is part of a series of marketing workshops brought to you by Constant Contact Certified Experts Susana Fonticoba and Bonnie Kantor.
Susana Fonticoba is the owner of Right Click Advantage LLC in East Hanover, NJ.
Bonnie Kantor is the owner of Pressing Issues LLC, in Metuchen, NJ.
Susana Fonticoba – Content Marketing Strategies
“Content Marketing” is today’s term for using words and images to craft your digital marketing messages. It simply means talking about your products and services in a way that attracts your ideal customer to generate consistent sales. Stay top of mind with potential and past customers, and “speak their language” to entice them to choose your business above the competition.
We’ll include tips on using links to create engagement, choosing the best Call To Action, and even using graphics, pictures and videos to appeal to your perfect customer.
Bonnie Kantor – Look Great in the Inbox
First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! You’ll learn:
- Branding beyond the logo – how placement, pictures, even colors can reinforce recognition & engagement
- Readability – including fonts, white space and single-column design
- Images – including sizing, placement, links and more
- Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement
Join us for this info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!
Payment of $10 for the double workshop is due by cash or check on the day of the class.