Pricing Strategies

 April 6th - Marion Public Library 

The prices you charge for your products and/or services determine the success of your business.  Charging too little and you may not remain financially strong (even though you may be generating sales).  Charge too much and you may lose to the competition. Setting your pricing strategies is as important to your company as anything else you face.  How do you know how to set prices?  This workshop will give you an overview of multiple pricing strategies and how to calculate profit margins to assure that you are getting the best return for your investment in materials, labor and marketing efforts.

What we’ll cover:  

• Common pricing mistakes
  
• Product pricing vs. service pricing
• Eleven different pricing strategies you can use
• Pricing implications for profitability
• Impact on your company's image

Not to be missed if you want  to be successful.  You get this right.....You Win.

This is an overall look at a variety of pricing strategies that are used in business today.  Just as each business is unique, no single pricing strategy is best for all businesses.  There will be plenty of time for questions from the attendees.  

Save a Seat.....Click on Register button below !

Your Instructors:  Jim Vancura and Jim Green

 Jim Vancura is the outgoing chairman of SCORE East Central Iowa and has over 30 years of small business creation, ownership and management experience.  Jim's expertise is small business operational management, marketing/outreach, and finance. He is a small business owner with computer savvy.  His previous positions were in public relations and advertising.  Jim holds a BS degree from ISU, with majors in business, accounting and computer science.

Jim Green is a SCORE mentor and adjunct business instructor at Kirkwood Community College.  He retired from Rockwell Collins Inc. after a career in marketing and program management.  Jim's focus is marketing and finance for small businesses.  He holds an engineering degree and an MBA.