How To Succeed In Fashion Retailing 2017 & Beyond...
Where
Houston Community College - West Loop; Room: C-1085601 West Loop South
Houston, TX 77081
Driving Directions
Contact
Richard Stanley
713-487-6565
richard.stanley@scorevolunteer.org
About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.
Our Mission: Help Small Businesses Succeed.
Our Mantra: We Educate, Counsel, Mentor
Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
For more details, go to www.scorehouston.org
Thinking about opening your own online or brick and mortar boutique?
Opening your own boutique or starting a fashion business is a dream for many women and men. It sounds wonderful to start your business with items that you love and connect with customers to find out what they really want, all while working hours that fit in with your lifestyle.
But the road to retail success isn’t always smooth.
Attend this workshop and let our experts offer practical tips on how to increase your odds of success.
Agenda
- Introduction and a success story - Richard Stanley
- Buying / Merchandising - Jerry Hoffman
- Sourcing - Jim Davis
- ====LUNCH======
- Operations - Martin Kaplan
- Marketing - Toni Harris, Constant Contact
- Panel Discussion
Fashion Students: $15 (Code: HCCS)
Includes lunch
Register Now! Free for the first 10 veterans, thanks to the scholarship from CAPITAL ONE BANK.
A SCORE Success story - Richard Stanley
Started mentoring Kairy-tate Barkley, a year prior before she opened her French Cuff Boutique, an innovative and highly popular women’s apparel and accessories enterprise. She became the Women In Business Champion in 2013 and opened her third store in 2015.
Buying / Merchandising - Jerry Hoffman
- Buying for Retail and Online Clothing Stores
- Making your merchandise exciting on the Website
- How to figure Markups and Markdowns
- Open To Buy Planning
- Assortments
- Vendor relationships
- Where to buy fashion apparel........domestic and foreign
- Merchandising on the web
- Terms from manufacturers
- Visual display........brick and mortar/on the web
- The 80/20 concept
- Markdowns and returns
Operations - Martin Kaplan
Planning a brick and mortar store and an online store starts with a cash flow model. Does the business make financial sense?
Operations, the daily management of both a brick and mortar and online store is crucial for the business's long term success.
Marketing - Toni Harris, Constant Contact Local Service Provider
- Learn how to drive new business in fashion with Social Media
- Determine the platform that’s right for you
- Announce your presence and build your network
- Convert Social Media leads into potential customers by growing e-mail list
Panel Discussion
IN addition to the presenters, we are proud to annouce two additional paenlists:
- Sana Effendi is a fashion designer who is developing a women apparel company and hopes to launch Ella Effendi by Fall of 2018. Sana has a background in teaching fashion courses such as fashion history, fashion selling and textiles and was a professor at Houston Community College.
- Monica Pesek, owner of Caruggi’s has been in business for over 30 years. Her quote: “Sportswear separates are our niche. We want to be the 20% of your closet that you wear 80% of the time."