Parking - Important Information!
Park behind the library and use the parking kiosk in the library lobby. The library doors open at 10:00 a.m. and early arrival is encouraged so you won't be in the kiosk line when the workshop begins at 10:30 a.m.
Contact
Hogan MultimediaConstant Contact
253-444-5494
events@hoganmultimedia.com
Rick Hogan | Presenter
Rick is a social media and email marketing consultant, and an Authorized Local Expert with Constant Contact, the global email marketing leader.
Rick is also a popular workshop presenter, conference speaker and former business, management and marketing professor. Over 40,000 people have attended his classes, workshops and presentations to learn how to maximize their marketing opportunities, increase customer engagement and improve their online effectiveness.
If you would like to know more about Rick Hogan, please visit his LinkedIn Profile.
In Part 1 of this two-part seminar you'll hear about the trends that will affect your email and social media marketing campaigns in 2017. Then, in Part 2 - "Getting Started with Email Marketing" you'll receive live hands-on training to create and send a powerful a branded email using Constant Contact, Facebook, LinkedIn and Twitter!
SOCIAL MEDIA MARKETING TRENDS
Part 1 (10:30 a.m. - 12:30 p.m.)
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content.
Do you know which trends will impact YOUR organization in 2017?
How can you jump on some of these trends to get an edge on your competition? You’re about to find out…
By the end of this session, you’ll have a cutting edge on:
- Marketing Automation
- Content Marketing
- Video
- Mobile
- Big Data
Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2017. We’ll explore each trend and provide some simple ideas for incorporating them into your overall marketing strategy.
Intended Audience:
This workshop is most suitable for the beginner-to-comfortable small business marketer who wants to learn about how current trends in digital media might impact their organizations. Others with more advanced knowledge are welcome.
"Getting Started with Email Marketing"
Part 2 (1:30 p.m. - 3:30 p.m.)
Bring your laptop, roll up your sleeves and get ready to create your own branded email marketing template in this optional workshop!
Key concepts that we will cover in Part 2:
- Setting up your Constant Contact account*
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking, interpreting, and measuring your results
Please note this important information about Part 2:
*This session will only be valuable if you have a Constant Contact account. If you don't have a Constant Contact account you will be shown how to sign up for a free trial account - or you may do so here - no credit card required and without further obligation. Also, if you don't have a Constant Contact account and you want to become a subscriber you will have the opportunity to receive a very attractive promotional discount only at this workshop.
Participants must bring a laptop computer as tablets and smart phones will not work for this training. Separate registration is not available for Part 2.
Laptop Required for Part 2