Larry Elle 
Professional Development Collaborative, Inc. 


Friday, April 28, 2017 from 9:00 AM to 12:30 PM EDT

Add to Calendar 


Career Source Career Center 
186 Alewife Brook Parkway
Cambridge, MA 02138

Driving Directions 

Branding On A Budget: For Your Business, Your Practice, Yourself 

WHEN:           Friday, April 28, 2017 from 9:00 AM to 12:30 PM

WHERE:        Career Source Career Center
                       186 Alewife Brook Parkway
                       Cambridge, MA, 02138
                       3rd Floor

In the Fresh Pond Shopping Ctr., near the Alewife T Station.

Free parking available.

Cost: $60.00  ($55.00 plus $5.00 Materials fee)

Today a strong brand is critical to your personal and business success, but how do you create one?  

Whether you own a business, run a practice or are promoting yourself, this workshop walks you through the steps for building a compelling brand. You’ll learn branding’s fundamental principles plus how to create a powerful brand that differentiates you in the public mind. You’ll start by creating your own brand in the class while also learning important “do’s” and deadly “don'ts”.  Each participant will leave with clear ideas for developing and marketing their brand, while also learning about cost-effective resources for implementing such business basics as a website, business cards and email campaigns. 

Participant’s Will Learn: 

  • A clear understanding of what a brand is and why you need one
  • Criteria by which to evaluate whether your brand is working for you or against you
  • An outline of your own brand strategy, worked on together during the workshop
  • Cost-effective resources for executing the brand strategy you developed
  • Tips on where to invest and save when creating business cards, email campaigns and websites                                                                                                                        

Who Should Attend? With rich, useful content, a half day commitment, and a low price, the class is great for small business owners, consultants and job seekers. Also ideal for entrepreneurs and anyone involved with business development.

  PRESENTER: Susan Munter is an experienced brand strategist for over a decade working with such leading advertising agencies as Digitas, Hill Holiday and PJA.  She has advised companies across the globe, including American Express, Johnson & Johnson, Iron Mountain and Genzyme.  She heads the startup Band55, a marketing collaborative serving NextGen entrepreneurs—people over the age of 55 starting new ventures.

Register online and reserve your seat Now.  Workshop size is limited to 24.  Registration ends 9:00am April 28, 2017 or when workshop is full.

If paying by check your check must be received by April 21, 2017.  We are not responsible for lost, delayed, or misdirected mail.  Major credit cards accepted via PayPal. You do NOT need a PayPal account or registration to use PayPal. 

Refunds are subject to a $10 cancellation fee. 

Refunds are provided to workshop participants when they notify the Professional Development Collaborative 24 hours in advance of the workshop. Credit card charges and handling are subtracted from the amount refunded. A credit may also be applied to a future workshop in lieu of a refund. All refund requests should be sent by email to:

Refund requests that arrive after the workshop begins are not accepted and no refund will be provided.

Register Now!
The Professional Development Collaborative, Inc. is a non-profit education and training center for professionals in transition who are seeking to grow their skills and utilize their expertise in a professional setting.  Subject matter experts with in-demand skills provide affordable training, while businesses and organizations offer collaborative work opportunities and employment alliances.  The vision of the PDC is to create an organization that grows the skills of highly motivated professionals, and in turn, is an aid to the New England economy. We welcome your help as volunteers, trainers, or employed professionals open to mentoring other professionals.


 “Training Today’s Professionals For Tomorrow’s Workplace”