ATTENTION:
If Government Shutdown, this workshop will be re-scheduled for a later date
500 W. Madison St., Suite 1150 Chicago, IL 60661
Monday, December 11, 2017 - 8:45 AM to 12:00 PM
Marketing: Powering Your Business - city
Marketing is vital throughout a business to give you direction, to help you to set goals/objectives that will contribute to your success, and to ensure that everyone involved is focused on the same targets. This workshop will cover effective and strategic utilization of pricing, promotion, product planning, distribution, and marketing on the internet to give you a competitive edge.
1. Strategic marketing: How to plan for success
2. Your operating environment: Know your constraints
3. Market research: Who is your customer and where is your target market?
4. Relationship marketing: Customer relationship management
5. Advertising and public relations: How do you make yourself and your product, known?
6. Pricing strategies: Are you providing value to your customer and still making a profit?
7. Distribution channels: How to make sure your product/services are available to your customers
8. Sales and selling strategies: How do you convince your customer to buy from you?
9. E-Commerce: Learn the basics of internet marketing and social media
10. Revenue projection: Calculate what, when and how much you are going to sell
11. Marketing costs and budgets: How much money should you invest in marketing?
12. Monitor and measure: You cannot manage what you can’t measure
Presenter: Valeria Basso: work sits at the intersection between marketing strategy, consumer and media psychology, and storytelling. Valeria is a Brand Experience Architect and owner of Symphonic Communications Consulting.
With the mission of helping small businesses fulfill their potential, Valeria works with visionary companies that want to build an ever larger, loyal customer base and grow their sales while making a positive impact in their world.
Prior to founding Symphonic Communications, Valeria worked for seven years in marketing, branding, and public relations for companies of different kinds, from corporations like Paramount Pictures to family-owned businesses, both in the United States and Italy.