When

Thursday, May 18, 2017 from 7:30 AM to 9:30 AM CDT
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Where

Maggiano's 
Westfield Old Orchard Mall
4999 Old Orchard Shopping C
Skokie, IL 60077
 

 
Driving Directions 

Contact

Maureen Uy 
Independent Physician Advisors 
(414) 351-1111 
seminars@ipamd.com 
 

 

Sponsored by:


Thursday May 18th, 2017 - FREE Breakfast Seminar

Join us on Thursday, May 18th at 7:30am. in Skokie, IL at 
Maggiano's Little Italy for a FREE breakfast and an interactive seminar on
 

Marketing Medicine:
Attract.   Convert.   Engage.  

Catch up on the latest trends in medical marketing to dominate your market and expand your footprint with Vince Schwellenbach, a leading medical marketing consultant with Uy Creative. Learn what you need to set your practice apart from your competitors and ensure ROI from your marketing investments. Vince will focus on best marketing practices that lead to patient generation including: content marketing, social marketing, healthcare advertising, and search engine rankings. 

Key Statistics:
  • 72% of prospective patients search for health info online
  • 40% - 70%  of traffic to the practice is mobile
  • Of those, 50%+ also view 3-7 reviews on each provider before making an appointment
  • Low quality content, duplicate content, link scheming will drive down your SEO results and credibility by 50%+
  • Local Optimization - 60+ local citations (20+ medical specific citations) to attain page top page results
In this seminar, you will learn:
  • Why creating & maintaining a responsive web site helps rankings
  • What site content attracts, engages and converts prospects to patients
  • Why web & social content must be custom, accurate, and descriptive information in order to be viewed credible
  • SEO Best Practices
  • Optimizing for Local Search 
  • How Patient Testimonials and Reviews (written/photos/videos) are profoundly effective
  • Which types of marketing tools and tactics drive business the most (e.g. email marketing, direct mail, appt reminders, pamphlets/brochures, PPC, landing page optimization, etc.)