Life Cycle of a Donor Database
With 37 years in the fund development world, I have seen the evolution of fundraising databases from index cards, spreadsheets, DOS to Windows and to present day data visualization tools paired with data warehouse for BIG data. After a brief walk down bad memory lane, we will focus on the following:
ABOUT OUR PRESENTER:
Lawrence Henze, Principal Consultant/Founder of Target Analytics, a division of Blackbaud
Lawrence has worked in the nonprofit sector for 37+ years, with the first 13 years focusing on development and marketing positions in the not-for-profit sector, primarily in higher education. Since 1993, Henze has worked in the field of data and predictive analytics, creating analytics services and related consulting on behalf of organizations in the United States and Canada. Lawrence is a frequent presenter at nonprofit conferences covering subjects that include annual giving, planned giving, relationship management and predictive analytics.