PRESENTER INFORMATION
Dana Nelson is a social media digital strategist, a noted expert in email and digital marketing. With over 15 years of experience as an entrepreneur, Dana Nelson has learned the ins and outs of marketing for small businesses. As a noted expert in the field of digital marketing, Dana brings her vast knowledge of Email and Engagement Marketing to us with an interactive and energetic atmosphere.
Dana M. Nelson
812-618-2404
Where
The Orange creative meeting venue 5012 Plaza E Blvd
Evansville, IN 47715
Driving Directions
Sponsorded by:
Creating an Email that Engages Your Audience
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What Is It? This hands-on workshop will show you how to create and send an effective email marketing campaign, using the new editor, that gets the bottom-line results you're looking for. By using the fundamentals to developing professional emails that complement traditional and social media marketing efforts, you'll support your organization's goals and strengthen your customer relationships.
An expert from the Constant Contact team will demonstrate how to apply what you are learning, while you follow along in your own account and answer any questions you have. You will be able to apply your new knowledge and skills as soon as you return to the office.
Agenda:
During this half day class we'll cover:
- Formatting hints and tips that will help you cut time and avoid editing errors
- Creating a Mobile Friendly Master Template
- Branding an email with your company's colors and theme
- Adding and editing imagesInserting links, tables, and videos
- Creating engaging content that will get your emails real results
- Subject line best practices
- Targeting and segmenting your list for great results
- Managing and maintaining lists
- Sign-up tools
- Send frequency
- A/B Split Test
- How to analyze your reports
- Creating an event
- How to Use the Social Share tool (for events)
...and much more!
TO BENEFIT THE MOST FROM THIS CLASS, LAPTOPS ARE HIGHLY RECOMMENDED.
(iPads and other tablets will not work)
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