September 11-13, 2017

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Golden Nugget Las Vegas
129 E. Fremont Street
Las Vegas, NV 89101


Hotel Reservations: Call 1-800-331-5731 in order to make individual hotel reservations. When booking reservations over the phone, guests must mention following group code: GSPARK2 .  

Driving Directions 


Dawn Marti, Association Administrator & Conference Planner 

Conference Rates

  • SWPTA Member: $247
  • Non-Member:$297
  • Daily Rate: $125
  • Premier Sponsor: $3,500
  • VIP Sponsor: $2,250
  • Patron Sponsor: $1,300
  • Benefactor Sponsor: $650


Premier Sponsor

VIP Sponsor


Patron Sponsor




2017 SWPTA Fall Conference 

September 11-13 * Golden Nugget Las Vegas

2017 SWPTA Fall Conference * September 11-13 * Las Vegas, NV

SWPTA goes back to VEGAS! Join us at the Golden Nugget for learning SWPTA style. No more boring presentations, we make learning about parking fun. Enjoy interactive presentations and great social events. Parking and transportation organizations will send their employees to this conference because they know SWPTA makes solving parking issues fun!

Thank you to our Premier Sponsor

 Conference Agenda

Monday, September 11, 2017

12:00 PM – 4:00 PM        SWPTA Team Building at Top Golf:  https://topgolf.com/us/las-vegas/

Back by popular demand, the annual golf outing is an event for everyone. That’s right, the worst golfer can come and enjoy the atmosphere of Top Golf. 

6:00 PM – 7:30 PM           President’s Reception at Gold Diggers

Each year SWPTA hosts an opening reception that doesn’t disappoint. Join the SWPTA Board members for the President’s Reception, a casual opening welcome reception.

Tuesday, September 12, 2017

9:00 AM – 4:00 PM           Conference Registration

9:00 AM – 10: 00 AM        Breakfast and Networking

10:00 AM – 10:50 AM       Planning an Automated Parking Guidance and Wayfinding System: An Interactive Experience

 The session will start with a fifteen-minute overview of automated parking guidance and wayfinding systems, including what they are, what they provide, and how they differ. After the overview, we will split into groups. Each group will be provided with a map of a mock campus, a project budget, and a supply of sample cut-out images of the various system components, to be placed on the map as the system is designed. A sample price sheet will also be provided, to determine the estimated costs of the systems. The groups will have twenty-five minutes to collaborate on the plan and design of the system. Facilitators (Walker) will keep things moving and encourage group participation. The final twenty minutes will be spent with volunteer presenters from each group sharing the designs and budgets of each of the four systems, followed by a group analysis of the four designs and comments/recommendations by Walker.

Presented by Sue Thompson, Walker Parking Consultants

11:00 AM – 12:00 PM       Sponsor Presentations

12:00 PM -  1:15 PM         Lunch and Networking

1:15 PM – 2:15 PM           Autonomous Vehicle Development – First US Pilot Program in Las Vegas

 Francis Julien, Keolis NA General Manager will detail the history and current status of autonomous vehicle development today, as well as its likely future. Keolis has successfully run an on-street, live demonstration of an autonomous shuttle service with daily operations over a 4 week period in Downtown Las Vegas. The next phase of testing, scheduled for later in 2017, will see the next test of the shuttle run in real traffic conditions, sharing the street with human-driving vehicles.

Presented by Francis Julien, General Manager, Kelois NA

2:15 PM – 2:45 PM           Smart Cities and Innovation in Las Vegas

Hear from Michael Sherwood, IT Director for the City of Las Vegas, about the Innovation District where Smart Cities technology companies are given the opportunity to test and showcase their hardware and software. Smart Cities goes beyond parking to include connected traffic signals, trash pickup, traffic regulation, pollution detection, pedestrian activity and much more. Mr. Sherwood will help demystify the term “SmartCities” and will give us actionable items on how to get a seat at the Smart Cities table.

Presented by Michael Sherwood, CLV IT Director, City of Las Vegas

2:45 PM – 3:45 PM          Navigating the Political Waters: Converting ADA to Paid Parking

Former Portland City Commissioner Steve Novick will join us to talk about the City of Portland’s unique journey to control on-street ADA parking abuse. Mr. Novick was heavily involved in the program development process, and as an
elected official, will be able to provide valuable insight into how to tackle this extremely sensitive parking issue from an entirely different viewpoint.

Presented by Steve Novick, Former Portland City Commissioner

3:45 PM - 4:30 PM Introducing Tactical Parking: Tactical Urbanism

This presentation starts off by setting the stage for tactical parking by explaining the more common concepts of tactical urbanism and tactical transit, complete with current, real-world examples and videos. We then explain how the concept can be applied to parking, as it relates to five key challenges.

1. Availability: is there parking when and where people need?

2. Abandonment: are people choosing not to go somewhere for lack of parking options?

3. Congestion: how do we handle traffic volume, pollution, road rage and accidents?

4. Pricing: how do you find the perfect rate for each time and location?

5. Craters: how much parking is needed, and what should be done with the excess?

We then briefly suggest tactical parking solutions to each issue above before splitting the audience into smaller groups. Participants are encouraged to discuss their own tactical parking solutions to one of the above concerns, or come up with other parking issues being faced in their communities and a tactical parking idea to try when they return. The room is then brought back together and time allocated for groups to share their best ideas.

Presented by Chelsea Webster, Marketing Specialist, ParkPlus System

4:30 PM – 6:30 PM           Off-site Tour of SP+ Command Center at Circus Circus – Sponsored by Sentry SkiData Group – Transportation Provided

6:30 PM – 9:30 PM           Opening SWPTA Celebration -- Corduroy on Fremont St

Wednesday, September 13, 2017

9:00 AM – 12:00 PM          Conference Registration

9:00 AM – 10:00 AM          Breakfast and Networking

10:00 AM – 11:30 AM        Current Social Media Tactics for the Parking Industry

Kathleen Laney, President of Laney Solutions, will discuss how you can use social media to drive more business and engagement for your company or organization. During an interactive presentation, we will discuss the latest trends impacting the social landscape and how you can cut through the content clutter. With the simple addition of video content, paid ads, and influencer marketing, you can drastically increase your organization’s reach at the price that is right for you. Review with us how parking industry companies and organizations are using social media successfully and how you can too. And if the fear of negative backlash is holding you back from jumping into the social media foray, discover strategies on how to deal with customer complaints, emergency situations and other social media risks.

Presented by Kathleen Laney, President and Founder of Laney Solutions

11:30 AM – 12:00 PM  What’s So Great About the Parking Industry Anyway: A Look at Leadership, Effort and Expertise 

Presented by Zach Cook, Iparq

12:00 PM – 1:30 PM         Lunch and Networking

1:30 PM – 2:30 PM           Rideshare - Lyft LIB Case Study - A ride-share strategy planning session where attendees will be given a large map of an event footprint and an overview of the capabilities of the Lyft app.  Attendees will be divded into groups to develop a plan. Then within the next 2 weeks attendees will be debriefed of the actual operation and plan used. 

Presented by Alexis Smith, Lyft

2:30 PM                            Closing Remarks and Swag Swap