How to Attract High Value Publicity

 The enemy of entrepreneurial success is invisibility.  Getting seen in the media or on important stages can make a massive difference to your bottom line.  Most entrepreneurs assume their story is too “small” for big media or become discouraged trying to get coverage. 

 In How to Attract High Value Publicity, Dale Thomas Vaughn teaches you how to build a profile, pitch a story and create a media campaign to become the go-to expert in any field, resulting in lead-generating placement. 

  Vaughn sorts out facts from fiction about the media, while breaking down his systematic approach to getting media coverage. He helps attendees identify key characteristics of their target audience to be able to create standout headlines and formulate pitches that are more likely to build relationships with editors and producers. Armed with that knowledge, attendees can go on to develop key messaging to increase their audience and their own online profile.

What You Will Learn

• How to create your first targeted media pitch
• How to build your unique media list
• How to structure an effective campaign and strategic timeline
• How to turn media attention into quality leads for your business

 This workshop was amazing!  It was a goldmine of strategy and wealth.

- Sidney J.

Instructor: Dale Thomas Vaughn

Dale Thomas Vaughn began his communications career at Southwest Airlines, wrote speeches and articles in the Houses of Parliament and helped establish Ticketmaster’s communications department.

 In 2010 Vaughn decided to turn his passion for activism into a full time entrepreneurial endeavor and started using his professional PR skills for his own companies. He has since reached millions of impressions across high-value media including CNN, CBS, Huff Post Live, and dozens of top podcasts. That credibility led him to speak on the biggest stages in his field (including a TEDx Talk) and to grow a valuable business in a niche market.

 He now teaches his system for publicity to entrepreneurs through workshops, virtual classes and live consulting.