Getting Ahead with Business Model Canvas: Session 1 (Required) 
Four Workshop Series

This first workshop is offered on both September 13 and again September 27. It is an introduction to the Business Model Canvas. 

Attendance of Session 1 is required for registration to any or all of the following 3 workshops where you will work on specific building blocks of the framework.

A business model answers these questions:

• What problem are you trying to solve and for whom are you solving it?
• How will you will create revenue and manage the operations so you will make a profit?

The tool guides you through the essential building blocks of a business, such as the value proposition, the customers, the key activities, the revenue streams and cost structure and helps you examine how they all fit together. At the first workshop, all the building blocks of the Business Model Canvas are introduced and you will create a first sketch of the model for your business.

At the end of the series you will have:

• a first version of your business model on one page
• a roadmap, a series of next steps, to test and sharpen your model
• obtained a good understanding of the business model canvas, so can continue to improve and tune your business model
• improved your understanding of the elements that will make your business a success

Speaker Name: Mercedes de Miranda

Mercedes will facilitate the workshops. She is an experienced business mentor who has worked with entrepreneurs from all over the world to start and grow their businesses. The Business Model Canvas is a tool she uses often with her mentees to work on business strategy and to focus the efforts of the entrepreneur. Mercedes’s background is in general management, business development, consulting and finance and she holds a MBA from the Wharton Business School. She has worked in both large and small businesses, where she thrived on creating new business opportunities. Mercedes has a passion for enabling others to achieve their goals.