Thursday, October 19, 2017 from 9:00 AM to 4:00 PM EDT

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The Center for Rural Development
2292 South Highway 27
Somerset, KY 42501

Training Room-2nd Floor



 Crinda Francke, President and Owner of ExecuTrain of Kentucky, has been working in the training and development industry for over 15 years.

Ms Francke, President and Owner of ExecuTrain of Kentucky in 1990 with a BBA in Business Administration, Ms. Francke worked as a computer analyst and accountant until 1994 when she became the sales manager for ExecuTrain of Lexington. In 1997, she purchased the existing ExecuTrain of Lexington franchise becoming the President and CEO. In 2000, she expanded the ExecuTrain territory by purchasing the Louisville operation and franchise rights.  Having worked with hundreds of Kentucky organizations to design, plan, and deliver their employee training programs, Ms. Francke has been involved in all aspects of employee development.

Ms. Francke and her team of ExecuTrain instructors will bring a variety of dynamic new training opportunities to The Business and Community Traiing Center in Somerset.

Robin R. Moore


Better Business Writing

Course Description: Create more engaging presentations, more actionable e-mails and more persuasive memos. The need for sharp writing skills in business is greater today than ever before. We're surrounded by mountains of text on our virtual and actual desktops every day. Learn how to choose the most powerful words and write the most effective documents to give yourself a much-needed edge.

Course Objectives:

Part 1: Back to the Basics 

Mastering Spelling, Punctuation, and Usage 
Six Tips for Better Spelling 
Punctuation Pointers 

Part 2: Choosing Your Words Carefully 
Sharpening Your Writing Style 
Deleting (Unnecessary) Redundancies 
Forming Parallel Construction 
Recognizing Clichés 
Avoiding Sexist Language 

Part 3: Improving Your Business Writing 
Strengthening Your Memos 
Using Email Effectively 
Ten Tips for a Better Memo 
How to Begin 

Part 4: Writing for Special Circumstances 
Special Kinds of Business Writing 
Conveying Bad News Tactfully 
When the News Is Especially Sensitive 
Writing Persuasively 
Using the Motivated Sequence Outline 

Part 5: Know Your Audience 
Identifying Communication Styles 
Writing to Specific Styles 
Ten Techniques for Effective Communication


This class is offered through a partnership between The Center and Executrain.