Wednesday, September 20, 2017 from 9:00 AM to 11:00 AM EDT
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Doral Chamber of Commerce Training Room 
2900 NW 112th Ave
Doral, FL 33172

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Rodolfo Artiles
Business Management Alliance



How to Ensure your Business is set for Growth 

September 20th, 2017 | 9:00 a.m. to 11:00 a.m.

You are focused on your day-to-day sales, collecting invoices, managing logistics and inventory, paying your vendors, etc., etc. We seldom have time to think whether we are on the right track for short and long term growth and how we will ensure business sustainability. This seminar is designed to give you a quick guide on the key elements you need to focus on to guarantee your product/service is relevant for your customers, how to determine you are playing in the right place with the right strategies to win and with the right configuration.

The topics included in the Seminar are:

  1. Why are we in business?
  2. Element 1 - Do we have the  right product? 
    • What is a value proposition?
    • How do we come up with a product that people need?
  3. Element 2 - Where do I play? 
    1. What is a business strategy?
    2. Choosing where to play:
    • Categories and Customer Segments
    • Distribution channels
    • Product Portfolio
    • Value chain selection
  4. Element 3 - How to Win? 
    • What is winning?
    • Strategies for winning
    • How often we need to change our winning strategy
  5. Element 4 - How to Configure? 
    • Understanding capabilities and systems
    • Gap analysis - from today to a desired state
    • How to improve our capability and system gaps

How should attend this seminar:

  • Business Owners
  • Future Entrepreneurs
  • Consultants
  • Functional Managers (Marketing, Finance, Sales)
  • College Students


Rodolfo Artiles- Founder of Business Management Allied

As a founder and leader of the firm, Rodolfo advises clients and leads engagements on how to more effectively build businesses and how to improve their performances for sustainable and profitable growth. His areas of expertise are: General Management, Sales Management and Processes, Sales Capabilities, Market entries, Business turn-arounds and transformations, Brand integration after acquisition, Strategic Alliances and Organizational Management among others. Prior to founding BMA, Rodolfo spent 28 years working in multinational companies like Procter & Gamble, Clorox and Whirlpool across 48 different countries in USA, Latin America and Africa. Rodolfo received his BS from Universidad del Valle de Guatemala and his MSc from Auburn University, AL, USA.