Public Relations 

Why is Public Relations important for you? Jeannine helps associations and businesses increase their influence and sales. She will explain what PR is and why you need it. You will learn the elements of PR, how to get started with PR for your business, and most importantly how to have fun and make your PR plan work for you.

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This workshop covers public relations topics with explanations and example case studies:

• Public relations has changed. A lot! How the advent of digital and social media has affected the industry, and your business
• Defining public relations and how it fits in with your overall marketing program
• What public relations can do for you and what can happen if you don’t have it
• The elements of public relations:
-situation
-objectives & audience
-strategy & messaging
-tools & tactics
-timeline; budget
-measurements
• How to get started and to agree on a plan, personnel and budget

Speaker Name: Jeannine Wheeler

 

Speaker Bio: Jeannine has worked in PR for the past 25 years in the US, Russia and the UK, where she directed B2B and B2C campaigns for some of the world’s most iconic brands, including Phillip Morris and Pebble Beach Resorts. In Moscow, Russia, she was PR director of The Anglo-American School of Moscow, where she conceived an aggressive public relations campaign that increased admissions by 20 percent for the international school's new $42 million campus. In the UK, she managed PR for Tiger Balm, Full Marks and the consumer giant Dr. Scholl’s (called Scholl in the UK). Her Scholl engagement campaigns resulted in continuous media engagement, along with a changing perception of the heritage brand as a progressive, innovative solution. In the UK, she was director of Public Relations for Mobas, where she created and implemented PR and social media campaigns for brands that included Elanco Companion Animal Health (an Ely Lilly company), Novartis Animal Health, Eat Drink & Fly, Countryside Properties, AllClear Travel, Reynaers, Taylor Vinters and Spire Cambridge Lea Hospital. Jeannine launched the aluminum giant Reynaers to the North American market, positioning the global brand as a new U.S. leader in its industry. Her PR campaign for UK Reynaers won a national industry award, demonstrating the new state of PR: an integrated component of complex and comprehensive marketing solutions involving digital, social and content creation, as well as the more traditional skills of media relations.

Speaker Contact Info: 
Jeannine Wheeler
Pure Energy PR
jwheeler@pureenergypr.com