Medical education and international exchange is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges.

The Society of Critical Care Medicine (SCCM) has redefined their engagement strategy. In this session, SCCM CEO & Executive Vice President David J. Martin,  and Maria Tong, Director MCI China and team leader for SCCM in China, will share insights from their 5 year effort to improve SCCM engagement and partner strategy for the distribution of its training courses and publications in China.

Whether you are just considering China or are already delivering activities in this large market, you will not want to miss this 45-minute webinar to understand how SCCM sustains its long term commitment in China.

This LIVE webinar will help you better define your impact in China, navigate the complicated stakeholder landscape, learn how to build recognition and buy-in, understand the government’s objectives for the healthcare industry, and get an updated on the NGO law with practical examples.

For questions on the webinar, please contact Peter Turner at 571.275.1516 or peter.turner@mci-group.com.