500 W. Madison St., Suite 1150 Chicago, IL 60661
Tuesday, January 30, 2018 from 1:00 PM to 4:00 PM
Marketing The Engine that Powers Your Business
Marketing is an exciting and important business function that is critical to managing profitable customer relationships in today's dynamic and connected business environment. It is the process by which individuals and organizations obtain what they need or want by creating and exchanging goods, services or anything of value with others. In this workshop, you will be introduced to the marketing environment and the 4Ps of marketing – product, price, promotion, and place, as well as the importance of market research, strategic sales, and marketing your business online as part of developing a competitive advantage.
Presenter: Bruce Montgomery Bruce is the Founder and President of Montgomery & Company, an interactive broadband media, information and communications technology company based in Chicago.
Bruce is also the founder, executive producer and host of Technology Access Television, Chicago's longest running weekly TV show covering Technology, Innovation and Entrepreneurship news and information.
Mr. Montgomery majored in marketing at Northwestern University in Evanston, IL and attended Amos Tuck Graduate School of Business at Dartmouth College in Hanover, NH.
Registration Fee $50.00