When
Wednesday, October 25, 2017
8:30 AM to 9:00 AM - Registration, Networking, Breakfast
9:00 AM to 11:15 AM - Morning Session
11:15 AM to 12:00 PM - Break, Networking
12:00 PM to 1:30 PM - Lunch Session
Location
University of Missouri - St. Louis (Millennium Student Center, Century Rooms, 3rd floor)
1 University Blvd.
St. Louis, MO, 63121
Parking
Parking Passes will be sent to your registered email address ahead of the program.
October Extended Session:
Challenges in Major Gifts
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Every major gift solicitation includes many moving pieces: the gathering of accurate information, setting up the meeting, including the right partners on the visit, uttering the words and waiting for a response. Surely this long-established process will work? Not always! So many things can happen that may create challenges for your organization’s pursuit of major gifts.
Come to the AFP Extended Session on Challenges in Major Gifts to hear real stories and solutions for solving some of the most difficult road blocks and awkward conversations in the quest for the major gift.
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Malcolm is the Chief Development Officer of the St. Louis Children’s Hospital Foundation which is responsible for raising funds for The St. Louis Children’s Hospital, one of the most respected children’s hospitals in the United States. He works closely with the leadership teams at SLCH, Washington University School of Medicine, and the SLCH Foundation Board of Trustees to identify fundraising needs and priorities for the hospital and WUSM pediatric departments.
Previously, Malcolm was Vice-President of Major Gifts at The Hospital for Sick Children Foundation in Toronto, Ontario. His varied portfolio included responsibility for major gifts, gift and estate planning and stewardship and donor relations.
He is also an active community volunteer and has most recently served in a variety of leadership roles with the Woodmark Group (the 27 leading North American children’s hospitals). He is also former Chair and Director of the Canadian Association of Gift Planners (CAGP) and was recognized in 2017 as a Friend of CAGP acknowledging his contributions made at the local and national level and which have had a national impact on strategic charitable gift planning.
Malcolm earned a Bachelor of Science degree from Queen’s University, a Bachelor of Education degree from OISE/University of Toronto and a Masters of Business Administration from McMaster University.
Morning Panel:
Maria Bradford, CFRE
Maria Bradford, CFRE has spent more than 25 years working for nonprofit organizations in the St. Louis area and is currently the Director of Community Engagement at the St. Louis Community Foundation.
She has been a fundraiser for organizations both large and small. Prior to joining the staff of the St. Louis Community Foundation, she was a Major Gift Manager at the Saint Louis Zoo. Previous to that she served as the Development Manager at the Center for Plant Conservation and as Development Director at the Jackie Joyner-Kersee Boys & Girls Club. She was Managing Director at the St. Louis Black Repertory Company and served as both program specialist for the Minority Arts Program and the Public Information Specialist at the Missouri Arts Council. She also spent seven years doing fundraising and public relations for Grand Center, Inc. Maria holds Master’s degrees in Business Administration and Arts Administration from Southern Methodist University in Dallas, TX.
Faith Maddy, CFRE
Faith Maddy has twenty-seven years of development experience at higher education and cultural institutions. She currently is Vice President, Development & Campaigns at Forest Park Forever, overseeing the organization’s $130M capital campaign. Previously, she served as Vice President of Alumni and Development Programs at Webster University and as Vice President of Development for the Saint Louis Symphony. Other experience includes development positions at Butler University, the Center for Plant Conservation, and Washington University. Faith has served in multiple roles on the St. Louis Chapter’s AFP Board of Directors including serving as co-chair for the 2016 and 2017 National Philanthropy Day Luncheon. In 2010, she was recognized as the Outstanding Fundraising Professional by the St. Louis Chapter.
Colleen Watermon
As a Senior Major Gifts Officer at the St. Louis College or Pharmacy Colleen Watermon serves as a member of the Development and Advancement team. She has a proven track record of success in identifying, cultivating and engaging individuals and corporate donors resulting in major gifts that fulfill both the goals of the beneficiary organization as well as the philanthropy desires of the donors. Colleen has been involved with the planning, implantation and completion of three comprehensive campaigns. She is a successful philanthropic leader who provides overall management and direction to meet an organization’s philanthropic goals.
Prior joining the College of Pharmacy Colleen served as the Chief Development Officer at St. Patrick Center as well as a member of the Advancement team at the University of Missouri-St. Louis serving in many positions. She has been involved with a variety of civic and charitable causes over the years, including CASE District VI Conference Planning Committees, the Juvenile Diabetes Foundation and the United Way Women’s Leadership Committee. Currently Colleen serves as a member of the St. Louis Venture Works Board of Directors and the Women’s Safe House Board of Direction.
Colleen lives in St. Louis with her husband and son.
Lyndsey Reichardt, MPA, CFRE
Lyndsey has been in nonprofit fundraising for 12 years. She currently serves as Director of Development at Oasis, a national nonprofit organization dedicated to healthy aging through lifelong learning, healthy lifestyles, and civic engagement. In her role at Oasis, Lyndsey oversees national fundraising efforts for Oasis’ nine centers, including grant writing, appeals, and individual fundraising. Previous to her work at Oasis, Lyndsey served as Development Director at The Mission Continues. She was the first full-time fundraiser on staff, and grew revenues from less than $1M in 2009 to more than $10M in 2014.
Lyndsey joined AFP in 2009, and has been involved on a number of committees and board positions, including serving as the chapter’s first chair for the Young Professionals Committee, serving as secretary and treasurer, and as Vice President of External Relations for two years. She is currently serving as the Vice President of Professional Development. Lyndsey earned her CFRE in 2012, her Masters in Public Affairs from Mizzou in 2011, and a Bachelor of Science in Public Relations from Missouri State University in 2005.
In 2014, Lyndsey was recognized by the St. Louis Chapter of Association of Fundraising Professionals as the Young Professional Fundraiser of the Year. She is also a former Chamberlain Scholar, and was named to the St. Louis Business Journal’s 30 Under 30 list in 2011. Lyndsey and her husband live in Ballwin with their 2-year-old daughter.
Mid-Day Remarks:
Martin Leifield
Martin Leifeld has served as vice chancellor for university advancement at the University of Missouri–St. Louis since August 2008. Since his arrival he has led a dramatic increase of 375% in fundraising, averaging $26.6 mill ion per year. University Advancement at UMSL has more than 130 employees and an operating budget in excess of $13 million. Its primary units include alumni engagement and community relations, fundraising, marketing and communication, university events and St. Louis Public Radio. UMSL is the third largest university in Missouri and the only public research university in the St. Louis region.
Recently, Martin established the website MartinLeifeld.com as a resource for the fundraising community. Therein is a series of video presentations about various fundraising matters, primarily focusing upon the work of major gift fundraising. This project is entitled the "Five Minutes for Fundraising" series.
Prior to joining UMSL, Leifeld was associate vice president for university development at Saint Louis University. He also served as director of development for the Diocese of Belleville in Belleville, Ill., as well as a consultant and outreach executive in Ohio and Wisconsin.
Leifeld holds a bachelor's degree (summa cum laude) in theology and a master's degree in business administration, both from Franciscan University.
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