Wednesday, October 25, 2017 from 9:00 AM to 12:00 PM PDT
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Gateway Center Executive Suites - Bellingham, WA 
1313 E Maple
Bellingham, WA 98466

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Rick Hogan
Constant Contact Certified Solution Provider
(360) 685-4259 

Presenter | Rick Hogan

Rick has presented many workshops for Bellingham SCORE. Each time he brings fresh new content that participants can apply immediately in their businesses. This time will be no different when he presents "Getting SMART About Social!"

Rick is a retired professor of management and marketing who now travels to speak at small business workshops sponsored by SCORE, SBDC, Chambers of Commerce and many similar organizations. He is also a frequent presenter at local, state and national conferences. More than 40,000 people attended his speaking events and classes. LinkedIn profile | Website

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Laptops and Notes 

email_laptop.jpg FULLY CHARGED laptops are welcome but not necessary. Participants are encouraged to prepare to take notes as no handouts will be provided; instead, a link for downloading the presentation slides will be provided to everyone who attends after the workshop.

Who Should Attend?

Everyone who owns or manages a business, or who is responsible for the marketing of their business.

Those with advanced social media skills are welcome but may find the information presented too basic for their needs or interests.


Getting SMART About Social! 

How SMART are you about using social media in your business? Why should you use it? How should you use it? When should you use it? Do you have a plan - a SOCIAL MEDIA plan - or are you just posting and tweeting at random? How do you know if you're getting the kind of results you want. Do you use metrics to measure your return on investment?

Topics we will discuss:

SMART Marketing

  • Are you "marketing" your business
  • Social media marketing vs traditional marketing
  • Defining your target market
  • Perpetuating your BRAND
  • Why getting Google's G-Suite might be a SMART thing to do

SMART Start - Awareness

  • What is your message? 
  • What do you want them to do? 
  • What do you want them to know? 
  • What are you promoting?
  • Which platform(s) are best to reach your target audience
  • How to "boost" a Facebook post to a selected target market - and why you should
  • Facebook's advertising policy about photos and text
  • Email Targeting - a marketing gem!

Using SMART social media strategies to deliver your message

  • Which platform(s) is/are best for this purpose?
  • How will you use it? Thinking through your strategy?
  • What will you say? How to find instant content
  • When will you post it? How to create a marketing plan
  • How will you know if they got it? (social media = engagement; email = open rate)

SMART (and really cool!) tools to get the job done

  • How to create your own Facebook and Twitter VIDEO covers...read more
  • Learn to make your own marketing videos and animated explainer videos...read more
  • An awesome graphics program to overlay text and fun stuff on photos and video...read more
  • A program that will give you fresh and instant content to post to Facebook and others...read more
  • An email marketing system that will let you post to multiple channels at the same time!
  • How to add a YouTube or Vimeo video to your website

Looking for SMART results

  • What is "Google Analytics"
  • Checking your Facebook Insights
  • Looking at your email results - opens, clicks and more

SMART short-cuts (time-permitting)

  • How to create your own online magazine full of today's news in ten minutes
  • How to instantly turn a screen shot into a .png with text boxes and graphics
  • How to take a video screen shot that includes audio
  • How to do each of those free!

(c)2017. Hogan Multimedia. Please do not use still or video cameras to capture images in whole or in part of the slides used in this presentation. The slides are images and as such they are the exclusive property of the presenter and protected by U.S. copyright laws. Duplication, reproduction, display or distribution of one or more slides by any means for any purpose is expressly prohibited. Thank you for your courtesy in respecting this request.