PWN MEETING:
Monetizing Your Social Media & Calculating Your Digital ROI

Are you looking for better ways to monetize your social media activities? Are you struggling to calculate your return on investment (ROI) for your digital marketing efforts? 

In this workshop, Rochelle Grayson will present a variety of digital revenue stream options and discuss how to get more ROI from your social media. She will also review industry-standard formulas that calculate ROI for digital marketing results - answering questions like, "How much is a 'Share' worth?"

Specifically, Rochelle will cover:

• The "Updated Sales Funnel" (and How It Relates to ROI)
• Industry Best Practices & Examples of Common Social Media / Digital Revenue Streams
• The Latest Formulas for Digital / Social Media ROI
• How to Calculate Your Digital ROI

About Rochelle Grayson:

Rochelle Grayson, Co-Founder, ArtSites.ca, is a serial entrepreneur and digital media executive with 25+ years of business, technology, and education experience. She has led and launched several digital initiatives, working with a combination of both small and large companies. Rochelle is equally comfortable discussing digital business models, social media and SEO trends, online community building, and internet / mobile technologies.

Rochelle is the Industry Chair & Program Advisor for UBC Sauder's Digital Strategy Certificate Program and Social Media Program and also a Faculty Member at Langara College's School of Management. She has been nominated  as one of Canada's Top 100 Most Powerful Women by the Women’s Executive Network, been named “The New Executive Cool Hunter” by Canadian Business Magazine, been included as one of Vancouver’s Top Forty Under 40 by Business in Vancouver, and listed as one of Vancouver's Top 10 Technology Women. 

Rochelle holds an MBA in Finance and Business Policy from the University of Chicago, and Master Certifications in Product Development Management and Business Facilitation.