Big companies got big by marketing, but too many small companies don’t understand how to do it successfully. In fact, the common perception of marketing is backwards and if done wrong marketing can lead to quick failure rather than long-term success.

In this workshop you will learn how small- and mid-sized companies can successfully market and grow their businesses by starting with the least expensive, fastest, most cost-effective methods. The workshop will include how to ramp up the right programs, select software, and build an internal and external marketing team.

This workshop is sponsored by SCORE Boston and the Kirstein Business Library at the Boston Public Library, and will be presented by Louis Gudema of revenue + associates.  Louis has worked with companies from MIT startups to IBM, and ran his own national marketing agency for a dozen years. He was written for many leading business blogs on marketing and frequently speaks at business events and conferences.