UNITED OUTSIDE: REI's Journey to Redefine the Flagship Retail Experience

For the past five years, we have all witnessed how technology and consumers’ shopping styles have changed the way we interact with brands. We have seen retail’s need to transform from a transactional space to an experiential place.

RDI Pacific Northwest Chapter invites you to further explore this topic at our next event - along with special guest presenters, Jared Pearce, Senior Project Manager, REI, and Alex Shapleigh, Senior Vice President, CallisonRTKL, as they share their insights and experience with REI Co-Op and it's multi-year journey to redefine how they connect with their members – online, in-store and en masse. Hear how REI has blended the best of place, people, products and programs to create a flagship experience in Washington, D.C., that is more than just a place to shop – it’s a launch pad for outdoor activity. 

THANK YOU to our event hosts and presenters - REI & CalliosonRTKL, and to our event sponsor, Terramai, purveyors of reclaimed woods from around the world.

EVENT HOSTS - VENUE & PRESENTATION

CallisonRTKL is a global architecture, planning and design practice. Over the last 70 years, we have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. Our work has set us apart as the number one retail design firm in the world and a top-five architecture practice across multiple disciplines and sectors. Under the Arcadis umbrella, we continue to expand our sphere of influence and the depth and breadth of our resources. Our team of nearly 2,000 professionals around the world is committed to advancing our clients’ businesses and enhancing quality of life. callisonrtkl.com

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