Ground Floor Farm
Agritourism, Business Planning, and Marketing 

Please join us for FOG's final on-farm workshop of 2017 at Ground Floor Farm in Stuart, Florida, with Mike Meier, co-owner and head farmer. Ground Floor Farm has created a unique space as an urban farm, community center, and cultural hub for culinary and artistic expression. Ground Floor Farm has built a profitable business on a one acre urban farm through incorporating agritourism, education, retail sales, and farm-to-table dining. This free event will feature a farm tour and discussion of agritourism, business model development and diversification, and marketing strategies for developing a successful multi-faceted farm.

Schedule Outline:
10 am - Welcome and Introductions
10:30 - Farm Tour / Q&A
12 pm - Lunch Break (Please note Ground Floor Farm is offering a 10% discount for workshop participants who purchase items from the farm cafe)
1 pm - Panel Discussion: Agritourism, business plan development, revenue diversification, and marketing strategies with Mike Meier, co-owner of Ground Floor Farm (http://www.groundfloorfarm.com/welcome/#who-we-are), Carl Frost, co-owner of Kai Kai Farm (http://www.kaikaifarm.com/farmers.php), and Yvette Goodiel, Martin County Sustainability and Commercial Horticulture Extension Agent (http://martin.ifas.ufl.edu/staff.shtml)
3 pm - Finish 

For more information, please call Tyler Nesbit, Education and Outreach Coordinator for Florida Organic Growers at 352-377-6345 ext. 123.