Introduction to Google Analytics

 November 16th - Marion Public Library 

This workshop will show the attendees how to set up Google Analytics for their website and how to begin tracking page traffic.  The workshop will benefit small business owners or staff already having a digital presence via a website who want to grow their business via data driven marketing strategy.

If you are tired of not understanding how to grow your business, apply Google Analytics to increase your chances of future business success online. By using some basic Analytics steps, you’ll be able to identify who is coming to your website, the source of that traffic, what visitors are doing when they access the site, and what could be getting in the way of your marketing success.

Workshop summary:   Upon completing this workshop, you will have the knowledge to:

• Describe Google Analytics interface, reports, and key metrics essential to understand about your digital marketing strategies
• Pinpoint the best source(s) of your traffic
• Define the content that resonates with your target audience
• Analyze the impact of each marketing strategy, including each social media platform, on conversions
• Plan marketing experiments(“trial runs”) based on Analytics data
• Set goals
• Monitor progress toward goals
• And more!

Not to be missed if you want  to be successful.  You get this right.....You Win.

If you’re ready to take the next step with digital marketing for your business, sign up for our workshop now!  Each SCORE workshop is taught by an expert on the subject.  Open to the existing or aspiring small business public....No-charge.

Save a Seat.....Click on Register button below !

Your Instructor:  Sherry Bonelli

Sherry is the owner of Early Bird Digital marketing (www.earlybirddigitalmarketing.com) a real down to earth digital marketing agency that helps local businesses get found on the Internet.  Her motto -- Digital Marketing: Trust. Experience.  She has appeared and been featured on the TODAY Show, CNN, ABC News, Boston Globe and other media outlets. She is a Certified Content Marketing Specialist and Customer Value Optimization Specialist and has a Master’s Degree in Internet Marketing.  Sherry has more than 18 years’ Internet marketing and content experience, specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, content marketing, reputation marketing and other digital marketing strategies.  As a SCORE mentor, Sherry coaches small businesses on how to use digital marketing effectively and has presented at numerous local digital marketing workshops.

Register Now!