Managing Your Brand

 December 7th - Linn Area Credit Union

Branding is all about positioning your product and service in the mind of the consumer and turning strangers into customers.  Branding is not advertising. It’s everything you represent to your end customer, both good and bad. Attending this workshop will help your business take advantage of the good, and repair the bad. 

What is a brand and how do you manage it? Promoting your brand in today’s marketing channels requires extra care in understanding what your brand is. From traditional marketing to social media and other digital avenues, maintaining a consistent image and focus on what you do best is required for success.

Workshop summary:  This workshop will cover information to help new businesses create a brand. Where to start and where to go?  Existing businesses will benefit from time-tested techniques in better brand management. The workshop will include simple steps to defining your image as a business, both internally and externally as well as a good round of Q&A.

Not to be missed if you want  to be successful.  You get this right.....You Win.

A top-level overview, with action plans and ideas that you can use immediately.  Each SCORE workshop is taught by an expert on the subject.  Open to the existing or aspiring small business public....No-charge.

Save a Seat.....Click on Register button below !

Your Instructor:  Greg Yokanovich

Greg Yokanovich is a partner in a local marketing agency based in North Liberty. His company provides full service marketing, creative and digital, to more than 60 clients in Iowa and beyond. His 25-years of marketing experience includes providing creative services, web and internet marketing, and media recommendations to both business-to-business and business-to-consumer clients. Today, he works directly with business owners and marketing executives to provide inbound marketing advice and services to help generate leads and monitor sales growth. From small business owner operator retail, to medium sized product and service companies, he helps navigate clients through the often confusing and overwhelming task of branding and advertising.

Register Now!