What Does Digital Marketing Look Like 

What Does Digital Marketing Look Like covers:

1. How marketing used to work

2. Digital Marketing defined

3. Six key ways Digital Marketing is different

4. Why customers and metrics are the focus of a Digital Marketing Plan

5. How do you get started?

6. Review of an actual Digital Marketing Plan

7. Next steps after you run your first digital marketing campaigns

8. Big picture steps to prepare your business for a digital marketing focus and its results

Speaker: Kathy Schwartz

Kathy has a branding and digital marketing company based in Austin and Houston: KMS Communications LLC. She also coach clients. Before that, she owned a small business for almost a decade, was a business professor at ACC and their marketing director, and was vice president of strategy and branding for a local fin tech.