When:
Wednesday, January 10, 2018 from 4:00 PM to 6:00 PM ESTAdd to Calendar
Our Timeline:
4:00 PM - Pre-Session Networking4:15 PM - Program Begins
5:40 PM - Program Ends | Networking
6:00 PM - Adjourn
Where:
Carr Workplaces - City Center
1325 G Street NW
First Floor Conference Room
Washington, DC 20005
Driving Directions
The WNG is very fortunate to have the support of Carr Workplaces, which provides our Downtown DC venue at 1325 G Street NW in Washington, D.C. 20005. Thank you!
Carr Workplaces is located in close proximity to Metro Center Station. Garage parking available in the surrounding area.
To explore workplace solutions with our partner, please contact Jason Campbell via email, or by phone at 202-449-7696.
Mission-Driven Branding
for Nonprofits
WNG Communications Roundtable
WNG Nonprofit Leadership SIG
Wednesday, January 10, 2018
4:00 PM - 6:00 PM
Please join the WNG when we meet with Maggy Sterner, a branding expert, business coach, writer and speaker. Welcoming remarks will be offered by Bill Stokes, Chairman of the Washington Network Group.
About this Session:
Is everyone at your organization telling the same story about your brand message, your mission, and the difference it makes? Can you describe what your nonprofit does in clear, simple language? Is your ENTIRE team aligned with your mission? In this session, Maggy will discuss with us the components of a clear, effective brand message and mission statement; How to craft your mission statement so it connects powerfully with everyone (your staff, board, volunteers, and donors); Why "selling" your nonprofit's brand message matters, what "selling" really means, and how to do it from your heart.
About Our Presenter:
Maggy Sterner
Maggy Sterner is a branding expert, business coach, writer, and speaker. Her mission is helping organizations discover their core brand message - that thing they really do - because when they know it, own it, and say it early they can fulfill their mission. Maggy shows nonprofits how to communicate their brand through a mission statement in plain English, using simple, powerful words, so the people they're trying to reach connect with their cause and are inspired to help. Maggy believes your brand is what you stand for and what you stand for is your brand. Know it, own it, articulate it and watch the magic happen. Learn more about Maggy at maggysterner.com. You can follow her on Twitter @MaggySterner.
About Our Convener:
This session is convened by our WNG Communications Roundtable, together with our Nonprofit Leadership SIG. The WNG Communications Roundtable supports professionals faced with challenges in communications, public relations, marketing, investor relations and public affairs. Our WNG Nonprofit Leadership SIG supports leaders working in the NGO, nonprofit and association arena.
Join us on LinkedIn: WNG Communications Roundtable.
Event Registration:
Early-bird rates are in effect during the month of December.
$15 for WNG Members ($20 in January) $30 for Non-Members ($40 in January)Join & Go option:
$90: Become a new/first-time WNG Member ($90 annual dues) and attend this particular event at no extra cost: Apply Online. Note: This option is not available for WNG Members whose memberships have expired.Expired Membership? Please pay your dues/renew online before registering here as a WNG Member. To renew: Pay Dues Online.
Cancellation Policy: WNG 48-Hour Cancellation Policy applies to this event.
Call the WNG Office at 202-455-4504, or email us.
Register Now!