Story Telling and Social Media Workshop- Get Ready for GiveBigNRV 2018
Back by popular demand!
After such positive feedback from the 2017 social media workshop, we are bringing Sarah Milston, founder of The Spark Mill, to the New River Valley for a full day of storytelling, social media and Giving Day Strategies! This is a tremendous opportunity not just to prepare for your Giving Day, but to support your organization’s marketing and outreach efforts more broadly.
The Spark Mill believes that all nonprofits regardless of size can have a high functioning and high return social media programs. You will learn the basics of social media and receive cost-effective and practical solutions with tangible action steps that can be implemented in your organization.
Storytelling for Nonprofits Is your organization telling stories people will remember? Do they drive people to take action? Sarah will explain why telling good stories is so important, identify what makes a story ‘good’ and how all of it relates to marketing your organization. You will also learn some tips and tools for creating your own stories.
How to Capitalize on Social Media and Storytelling for Effective Marketing How effective is your online presence and strategy? Come and learn about the impact of online giving, generational giving patterns, and see case studies of successful online campaigns. This portion will help participants prepare for GiveBigNRV annual online giving days. Attendance guarantees that you walk away with tips, tools, and ideas to leverage the power of social media.
Registration Fee: $40 (breakfast pastries and lunch are included). You can pay when you register.
Sarah Milston is the founder of The Spark Mill, a Virginia firm specializing in strategy and implementation work for nonprofits and small businesses. Sarah spent 10 years working with nonprofits in fundraising, marketing, and board development and then transitioned these skills to consulting in order to build a varied and divers practice motivated by the belief that nonprofits can and do save the world. Whether a guide, instigator, or knowledge base, Sarah is passionate about connecting the dots and giving people the right plan and tools to make stuff happen. Committed to the nonprofit sector, Sarah earned her Masters of Public Administration (MPS) from VCU and her Certified Fundraising Executive (CFRE) credential from CFRE International. Sarah is an instructor for Nonprofit Learning Point (Richmond), Academy for Nonprofit Excellence (Tidewater) and the Center for Nonprofit Excellence (Charlottesville). In addition, she speaks at statewide and regional conferences on topics ranging from strategic planning, fundraising, social media, marketing and board development.