Blue Ocean Strategies

Make your offerings unique & highly profitable

ABOUT the workshop

How your products or services compare with others in your industry can make a huge difference in how profitable you are. Common wisdom is to “out feature” your competitors. But by using “blue ocean” strategies, you can not only separate your offerings from your competitors, but reduce your costs in the process. In the end, your offerings are more desirable and more profitable. In this workshop,
you'll create your own blue ocean strategy canvas to see how your offering compares with your competitors’ and where the opportunities lie.

Attendees will learn:

The difference between a red ocean and a blue ocean
How to quickly determine where your competitors are not
How to add value to your offerings while reducing cost
How to create a strategy map
Why getting rid of features is a good thing
How to find and exploit needs your customers have but haven’t asked for

ABOUT Our Instructor

Peter Hildebrandt, SCORE Volunteer

User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35
years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the
design of product offerings. His clients range from high technology Fortune 500 companies to startup
businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

Fee $25