PR: Working with the News Media

Tuesday April 17, 2018
9 a.m.-noon
Pre-registration at 8:30 a.m.

Media relations can often be an effective way to share your organization's story a large audience. But what are the best ways to work with news outlets? Learn the basics of effective media relations and outreach. Specifically, you will learn how to properly develop, target, time and submit effective, "newsworthy," and relevant press releases and pitches about your organization, as well as key tips for working with reporters.

At the conclusion of this workshop, participants will be able to

Identify key media contacts for your organization
Develop media materials and effective story pitches
Evaluate best strategy to communicate your story to the media

Early-Bird Nonprofit Rate (through April 3, 2018): $25
Nonprofit Rate (after April 3, 2018): $35
Market Rate (applies to for-profit agencies): $100 per person

This workshop has a LATE CANCELLATION FEE of $150. This means if you register, and do not attend or send a substitute, your organization will be billed $150. The deadline to cancel without penalty is April 10, 2018.

REGISTRATION CLOSES ON APRIL 12, 2018

The Presenters

Allison Ryan began her career in broadcast news as an assignment editor and producer before moving to public relations and communications consulting. During her tenure at a leading independent agency, Allison focused on brand-building public relations for companies such as Cincinnati Children's, Kroger, Starkist, Birds Eye and Macy's, and led national media relations efforts for product and service brands. Allison has trained dozens of executives and celebrity spokespersons for national media tours, targeted news interviews, and for issues and crisis situations.

Libby Korosec is director of client strategy for Enquirer Media. She is responsible for supporting local market growth goals through client strategy, business development and B2B marketing activities. She leads a team of talented marketers, artists and strategists to help strengthen Enquirer Media’s sales organization. She is also a member of Enquirer Media’s executive leadership team.

She is an alumnus of Leadership Cincinnati and the Cincinnati Business Courier’s 40 Under 40. She received her B.A. in political science from Miami, Ohio and her M.A. in journalism from Ohio State. She lives in Anderson Township with her two children.

Important Notice about Continuing Education Units (CEUs):

Ohio chemical dependency counselors and prevention specialists: This program has been approved to offer Continuing Education Units(CEU) by the State of Ohio Chemical Dependency Professionals Board. Approved Provider # 50-17807

Certified health education specialists: This program has been approved to offer Continuing Education Contact Hours (CECH) by The National Commission for Health Education Credentialing, Inc. Multiple Event Provider # 101535.

After program completion, program attendees who requested CEUs will be emailed a certificate of attendance noting CEUs awarded.

For more information about continuing education, please contact Maurice Stewart at 513-458-6680 or mstewart@interactforhealth.org.

LATE CANCELLATION FEE - $150