Ever had difficulty going from a business or product idea to writing a business plan? Ever had difficulty visualizing how all the parts fit together?  If “yes”, this session is for you! 

Whether you are planning a new business, reengineering an existing business, developing a new product line, or expanding into a new market; business modeling is an important tool in the planning process.  The Business Model Canvas applies the principles of design thinking to create a visual representation of how all the parts come together.

During this 90-minute discussion, Leon Tyler:

• Explains the importance of business modeling in your planning process
• Introduces the Business Model Canvas
• Applies it to a participant’s new business or product idea

Presented by Leon Tyler: Leon holds a B.S. in Marketing and an MBA with concentrations in Marketing and Information Science.  Over the past half-century, he has held numerous marketing positions, founded and operated a marketing research firm, taught marketing at several colleges and universities, and started several businesses.  As a marketing researcher, Leon specialized in generating the information needed to develop and position new products and services.  As a marketing consultant, he has helped numerous small to medium-sized businesses identify and realize their full growth potential.  Leon is also a Certified SCORE Mentor.