This webinar, sponsored by both the Boston Chapter of SCORE and the Massachusetts District Office of the SBA will focus on using digital and search engine marketing to help businesses attract quality traffic to their websites and grow. The presentation will touch on themes that are universally beneficial for any industry trying to get noticed in the digital sphere, be it start-up, small business, consulting, freelancing, etc.
You’ll learn how to localize your efforts and keep customers in mind, the importance of building a technically sound website, how SEO can be used to help smaller companies compete with the big guys, and why content is king Be ready to leave this hour-long presentation with a better understanding of how important your digital presence is to your business and why.
Presenter: Seth Worby
With over a decade of experience in the SEM and SEO fields, Seth Worby founded Champ Internet Solutions in April 2009. A pioneering SEO strategist and web marketer, Seth’s breadth of technological and business knowledge helps drive results in terms of SEO, e-commerce, marketing and integrated digital solutions. Seth has been featured in The Boston Globe, Website Magazine, and Media Post.