What is Branding

February 15, 2018 | 9:00 am to 11:00 am

What is Branding?

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Topics:

1) Brand: A brand is the perception of a company.

2) Identity: An identity is a brand’s set of visual elements.

3) Logo: A logo is a mark that represents a company.

4) Brand Experience: Where are you going with your brand?

5) Your brand is disruptive?: different or WOW?

IDEAL FOR:

SPEAKER:

Kharolys Naranjo, Brand Strategy and Retail Creative Director, Independent Consultant.

Kharolys is a visual communicator with more than 21 years of experience in branding, retail and publishing. She is a Consultant collaborator of Business Management Allied (BMA) in the use of design as a tool to face business challenges. Her practical and functional view allows businesses to achieve goals, improve communication, open new channels, increase the exposure of the product or the service, and increase sales as a result. She has strong leadership and management skills with a focus on methodologies based on Design Thinking.

Kharolys is an excellent team player with a proven experience as a leader in global teams at companies such as Procter & Gamble. Her career has allowed her to work as a facilitator in different innovation projects, developing conceptual strategies, implementing new processes and executing different advertising campaigns with brands such as Pampers.

Kharolys believes that branding and design can improve people’s lives. She is an expert in organizational management and has extensive experience in international projects and multicultural teams.