Growing Your Sales 

Learning the selling process will help you to develop lifetime customers and advocates. Understanding how your buyers find you and then develop a preference for your products and services will help your business grow.

Suzanne will cover:

a.   selling process – steps, timing (interactive: write down your process)

b.   buyers journey (write down your buyer's journey)

c.   sales vs. marketing

d.   selling vs. taking orders / doing a transaction (including quotes)

e.   managing multiple distribution points and channel partners

f.    sales follow-up

g.   sales goals and metrics

h.   software tools

Event parking at The Cook’s Nook is limited, so please park tightly into the spaces on the 3 driveways.

Register Now! 

Speaker: Suzanne Corbo

Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising,) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, "all customers are people, and, well, people are people."

Suzanne Corbo, Ph.D.
suzanne.corbo@scorevolunteer.org
https://www.linkedin.com/in/suzannecorbo/