Strategies for Setting Prices 

To run a successful business, you need to understand strategies for setting prices. This includes the importance of monitoring competitors and considering the entire sale, not just individual prices.

Description

Suzanne will cover:

a.   introduction to pricing models

b.   testing your prices

c.   increasing the value of each transaction

d.   promotional pricing, freemiums, and give-aways

e.   price elasticity – how important is price to your business?

Event parking at The Cook’s Nook is limited, so please park tightly into the spaces on the 3 driveways.

Register Now! 

Speaker: Suzanne Corbo

Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising), and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, "all customers are people, and well, people are people."

Suzanne Corbo, Ph.D.
suzanne.corbo@scorevolunteer.org
https://www.linkedin.com/in/suzannecorbo/